Uncategorized
The Absolute Worst Part of A/B Split Testing
5 Techniques to Avoid the Split Testing Blues If the title for this blog could go on and on without having to worry about space constraints, it would…
Category
Uncategorized
Uncategorized
Do Higher Open Rates Equal Better Email Campaigns?
Why a Better Open Rate Can Yield Lower Click Through Rates In email marketing, the name of the game is engagement. Full stop. Let’s put it out there,…
Uncategorized
Email Marketing 101: Split Test Optimization
Do A/B Split Tests End with the Open Rate? Recently, a client of mine wanted to run a split test on an email. The test was a simple…
Uncategorized
The #1 Unsung Hero of Email Marketing
The Most Important Step Before Ever Sending a Campaign Nomenclature. There you go, that is the most overlooked aspect of email marketing. The truth of the matter is…
Uncategorized
My 3 Favorite Email Marketing Campaigns
Looking to Spice Up Your Email Efforts? Try These Three Email Campaigns As an email marketer/marketing automation expert, I’ve had the chance to plan and send out a…
Uncategorized
Are Your Email Marketing Campaigns Engaging?
What CTOR Can Tell You That Click Rates Won’t Invariably, when I’m talking about click rates in emails, I’m always looking into the click through to open rate…
Uncategorized
A Practical Approach for Surveying without Surveys
With mounds of data points at our fingertips, digital marketers of the 21st century are armed with potential to launch the most innovative and thoughtful campaigns with ease.…