Fractional CMO Services

The Strategic Marketing Leadership
Your Growth Demands.
Without the Full-Time Cost.

You're past the startup phase. You have real budget, real ambition, and real urgency to scale. What you don't have is a $250,000/year CMO slot. That's exactly what Fractional CMO was built for.

Book a Discovery Call
Who This Is For

Is this you?

You're running a growth-stage business. Paid media is live but not scaling efficiently. You've outgrown your marketing generalist but aren't ready to hire a full CMO. You need someone who can own the strategy AND actually execute it.

Spending $50k–$500k/month on paid ads with inconsistent ROAS
Running a growing e-commerce, info product, or service business
Recently raised funding and need to scale marketing fast
Have a marketing team but lack senior strategic direction
Need someone accountable to revenue, not just activity metrics
Want campaigns that compound — not reset every quarter

This is NOT for you if...

You're pre-revenue or have less than $10k/month in ad budget
You need a full-time in-house employee (consider a direct hire)
You want someone to just "run your ads" without strategic input
You're not willing to act on data or test new approaches

Not sure if you qualify? Book a call anyway — I'll give you an honest answer.

Scope of Work

What a Fractional CMO engagement looks like

Not a retainer. Not a coaching program. An embedded growth partnership where I own the marketing function alongside you.

Growth Strategy & Roadmap

Full-funnel marketing strategy mapped to your business objectives. Quarterly plans, monthly priorities, weekly execution.

Paid Media Ownership

Hands-on management or oversight of your Meta, Google, YouTube, and Native campaigns. ROAS-obsessed.

Email & Lifecycle Programs

Automation architecture, behavioral sequences, deliverability management, and ongoing A/B testing.

Creative Strategy & Testing

Creative briefs, UGC direction, testing frameworks, and data-driven iteration to systematically improve performance.

Team & Agency Management

Hire, train, and direct your marketing team. Vet and manage agencies and freelancers to get more from your budget.

Reporting & Accountability

Weekly reporting, monthly business reviews, and board-level presentations. You always know the number and the plan.

The Process

How we get started

Most fractional CMOs take 90 days to "get up to speed." I don't have that luxury — and neither do you. Here's how we move fast without making expensive mistakes.

1

Discovery Call

30 minutes. We assess fit, scope, and starting point. No pitch — just honest conversation.

2

30K-Foot Audit

I audit your current campaigns, email system, funnels, and creative. I identify what's working, what's broken, and what's missing.

3

Strategy Presentation

A clear 90-day plan with priorities, quick wins, and longer-horizon bets. You approve it before we spend a dollar.

4

Execution Begins

Campaigns, sequences, and systems get built. Weekly check-ins. Monthly reviews. Full transparency on results.

5

Compound & Scale

What works gets doubled. What doesn't gets killed fast. The machine compounds over time.

FAQ

Common questions

Agencies manage a single channel for you. As a Fractional CMO, I own the entire growth function — strategy, execution, team coordination, and accountability. I'm invested in your business success, not in billing hours.
Yes. I can work alongside your in-house team, direct your current agencies, or help you build the right structure from scratch. This is your call, not mine.
Typically 2–3 days per week dedicated to your account. Weekly async updates, a weekly sync call, and a monthly strategic review. You have full access via Slack/email.
Minimum 3 months to see compounding results, but most engagements run 6–18 months. Growth is a marathon with sprints inside it.
Yes — I can run the campaigns directly or work in an oversight/strategy capacity alongside a media buyer. We scope this on the discovery call.
Health & wellness, information products, direct-to-consumer, SaaS, and medtech. I have deep roots in health and DTC, but the principles translate across categories.
Let's Talk

Ready for a CMO who
actually executes?

Book a 30-minute discovery call. I'll review your current situation, tell you exactly where the biggest opportunities are, and give you an honest assessment of whether we're the right fit.

Book Your Discovery Call

I take on a limited number of new clients per quarter.