Email marketing
Email CTA Best Practices: One Button That Drives 371% More Clicks
One email CTA outperforms three every time. Here’s the data-backed strategy that drives 371% more clicks — and how to implement it.
Category
Reporting & data
Email marketing
The Hidden Email Strategy That Improves Deliverability (Even When People Unsubscribe)
Unsubscribes aren’t the problem—silent disengagement is. The smartest email marketers turn opt-outs into positive signals that improve deliverability and performance.
Paid advertising
Performance Max Channel Performance Reporting: It’s About Time!
Google’s new Performance Max channel performance reporting update finally gives marketers the clarity they’ve needed to optimize smarter.
CRO
Discover a Winning Google Ads Strategy
Unlock your Google Ads potential with these proven strategies. Learn how small, strategic steps can revolutionize your campaigns.
CRO
Lessons in Split Testing Campaigns via the College Football Playoffs
This year’s expanded college football playoffs offer surprising insights for marketers about split testing. Learn how embracing “underdogs” and expanding your testing can lead to unexpected marketing victories.
Email marketing
Email Marketing List Segmentation Strategy: Double Your Engagement
An effective email marketing list segmentation strategy is the cornerstone of successful email marketing.
Email marketing
Get Cleaner Campaign Data with ActiveCampaign BotSense
ActiveCampaign BotSense helps marketers filter out fake bot clicks and opens from their email reports. This ensures that your campaign data reflects real human interaction, improving marketing decisions and conversions.
Paid advertising
Measuring Success for YouTube Conversion Tracking
Unlock the power of YouTube ads with robust conversion tracking. Learn how to measure success, understand attribution, and maximize your ROI.
Email marketing
Top Newsletter Tips: The Ideal Length of Your Email Marketing Newsletter
By following these insights and continuously testing your strategies, you can create top newsletters that resonate with your audience and drive higher engagement. For personalized advice and strategy development, don’t hesitate to reach out for a free consultation. Let’s work together to make your newsletters the best they can be.
Paid advertising
The Magic of Google Ads’ PMax Campaigns and the Mystery of the Force Technique
Unleash the power of Google Ads PMax campaigns with the magician’s force technique.
Email marketing
How ActiveCampaign Automations Help Your Marketing Efforts
Learn how ActiveCampaign automations can streamline your marketing efforts, from understanding triggers and actions to designing intricate workflows and tracking success.