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Business Ideas on How to Effectively Split Test Email Marketing Campaigns
Full Disclosure: I’m Not Split Testing This Let me put this disclaimer out there: in the words that follow, you will read about three types of email marketers.…
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Email Marketing Examples that Help You Choose the Best Subject Lines
Considerations When Split Testing Email Marketing Subject Lines One of the classic – if not the most frequent – email marketing split tests is A/B testing the subject…
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Business Ideas from a Quirky NHL Rule
EBUG to the Rescue This past weekend was a wild one in the National Hockey League (NHL) – particularly when the Carolina Hurricanes paid a visit to the…
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10 Ideas for an Amazing Email Marketing Campaign
What is Split Testing in Email and How to Do it Correctly Where the Path Diverges Exploring the world of data can be like a little kid in…
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Shmuel’s Speaker Journal Recap: Emailing 2020, Prague
Email Marketing and the Jigsaw Puzzle Email marketing is like doing a puzzle. If you don’t have a plan, the pieces will never come together. And I spoke…
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Digital Marketing Lessons from an Italian Vacation
Surprise! Finding Marketing Tips in the Least Expected Places Last week at this time, I was strolling through the Italian countryside. It was marvelous. Now that I’m back,…
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Optimizing Lead Generation via Email Marketing
Lead Generation Feeds into Email Marketing Lead generation is important for any business. At the same time, a strong email marketing program will enhance your lead generation. Think…
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The Hunt for The Best Email Marketing Service
How to Find the Best Email Marketing Service in 25 Minutes I was at an event last week, and one of the first people that I met asked…
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When Email Marketing Goes Wrong
Do You Have a Crisis Control Plan in Place? It can happen to anyone. And when an email marketing blunder does, it will usually happen when you are…
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Email Marketing Musings on Perfect Timing, Part 2
Let’s Get Your Emails Read! In Musings on Perfect Timing, Part 1, I laid out the fundamental differences between two types of perfect sending technology. One, I dubbed…
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Email Marketing Musings on Perfect Timing, Part 1
What Time Should I Email You? Here is a great quote to remember from, Paul Talbot, a contributing writer at Forbes. He says, “There’s never a good time…
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And Action! Email Marketing Secrets on Call To Action
Setting the Scene: What is CTA? Call to action or lovingly referred to by marketers simply by its acronym – CTA. It’s the crux of any good marketing…