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Open Rates are Overrated!
How to Get the Most Out of Your Open Rate Data Dave Chaffey of Smart Insights reported on email marketing open rates across all sectors and all types…
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Business Ideas from a Quirky NHL Rule
EBUG to the Rescue This past weekend was a wild one in the National Hockey League (NHL) – particularly when the Carolina Hurricanes paid a visit to the…
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10 Ideas for an Amazing Email Marketing Campaign
What is Split Testing in Email and How to Do it Correctly Where the Path Diverges Exploring the world of data can be like a little kid in…
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Shmuel’s Speaker Journal Recap: Emailing 2020, Prague
Email Marketing and the Jigsaw Puzzle Email marketing is like doing a puzzle. If you don’t have a plan, the pieces will never come together. And I spoke…
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Digital Marketing Lessons from an Italian Vacation
Surprise! Finding Marketing Tips in the Least Expected Places Last week at this time, I was strolling through the Italian countryside. It was marvelous. Now that I’m back,…