Uncategorized
A Surgical Approach to Dissecting Your Top Email Clients
Last time, I articulated the importance of deciphering your email marketing list to understand who exactly is on it. And to be clear, I am certainly not advocating…
Tag
engagement
Uncategorized
Scrutinizing Deliverability One Email Client at a Time
Not All Email Clients Are Worth the Same Wait. What’s an email client? An email client is simply the correct terminology that classifies how one would receive their…
Uncategorized
Priming Your Welcome Email Marketing Automation Funnel for Maximum Success
How To Get The Most Out Of Your Welcome Email Funnel Welcome emails are a thing of the past! Now, before you jump down my throat and throw…
Uncategorized
Open Rates are Overrated!
How to Get the Most Out of Your Open Rate Data Dave Chaffey of Smart Insights reported on email marketing open rates across all sectors and all types…
Uncategorized
Business Ideas on How to Effectively Split Test Email Marketing Campaigns
Full Disclosure: I’m Not Split Testing This Let me put this disclaimer out there: in the words that follow, you will read about three types of email marketers.…
Uncategorized
Email Marketing Examples that Help You Choose the Best Subject Lines
Considerations When Split Testing Email Marketing Subject Lines One of the classic – if not the most frequent – email marketing split tests is A/B testing the subject…
Uncategorized
10 Ideas for an Amazing Email Marketing Campaign
What is Split Testing in Email and How to Do it Correctly Where the Path Diverges Exploring the world of data can be like a little kid in…
Uncategorized
Shmuel’s Speaker Journal Recap: Emailing 2020, Prague
Email Marketing and the Jigsaw Puzzle Email marketing is like doing a puzzle. If you don’t have a plan, the pieces will never come together. And I spoke…
Uncategorized
And Action! Email Marketing Secrets on Call To Action
Setting the Scene: What is CTA? Call to action or lovingly referred to by marketers simply by its acronym – CTA. It’s the crux of any good marketing…
Uncategorized
The Absolute Worst Part of A/B Split Testing
5 Techniques to Avoid the Split Testing Blues If the title for this blog could go on and on without having to worry about space constraints, it would…