A Surgical Approach to Dissecting Your Top Email Clients
Last time, I articulated the importance of deciphering your email marketing list to understand who exactly is on it. And to be clear, I am certainly not advocating…
Last time, I articulated the importance of deciphering your email marketing list to understand who exactly is on it. And to be clear, I am certainly not advocating…
Not All Email Clients Are Worth the Same Wait. What’s an email client? An email client is simply the correct terminology that classifies how one would receive their…
How To Get The Most Out Of Your Welcome Email Funnel Welcome emails are a thing of the past! Now, before you jump down my throat and throw…
How to Get the Most Out of Your Open Rate Data Dave Chaffey of Smart Insights reported on email marketing open rates across all sectors and all types…
Full Disclosure: I’m Not Split Testing This Let me put this disclaimer out there: in the words that follow, you will read about three types of email marketers.…
Considerations When Split Testing Email Marketing Subject Lines One of the classic – if not the most frequent – email marketing split tests is A/B testing the subject…
What is Split Testing in Email and How to Do it Correctly Where the Path Diverges Exploring the world of data can be like a little kid in…
Email Marketing and the Jigsaw Puzzle Email marketing is like doing a puzzle. If you don’t have a plan, the pieces will never come together. And I spoke…
Setting the Scene: What is CTA? Call to action or lovingly referred to by marketers simply by its acronym – CTA. It’s the crux of any good marketing…
5 Techniques to Avoid the Split Testing Blues If the title for this blog could go on and on without having to worry about space constraints, it would…