Content & engagement strategiesAs we navigate the evolving landscape of embedding video in email marketing, the integration of video stands out as a promising frontier. Yet, practical challenges with compatibility across different email platforms suggest a cautious approach is wise. By prioritizing strategies that ensure universal accessibility, such as using video thumbnails linked to hosted content, we can maintain engagement without sacrificing reach. Meanwhile, we should continue to prepare for a future where direct video embedding is widely supported, ensuring we can fully leverage this technology when the time comes.