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As we navigate the evolving landscape of embedding video in email marketing, the integration of video stands out as a promising frontier. Yet, practical challenges with compatibility across different email platforms suggest a cautious approach is wise. By prioritizing strategies that ensure universal accessibility, such as using video thumbnails linked to hosted content, we can maintain engagement without sacrificing reach. Meanwhile, we should continue to prepare for a future where direct video embedding is widely supported, ensuring we can fully leverage this technology when the time comes.
How to Get the Most Out of Your Open Rate Data Dave Chaffey of Smart Insights reported on email marketing open rates across all sectors and all types…
Full Disclosure: I’m Not Split Testing This Let me put this disclaimer out there: in the words that follow, you will read about three types of email marketers.…
Considerations When Split Testing Email Marketing Subject Lines One of the classic – if not the most frequent – email marketing split tests is A/B testing the subject…
EBUG to the Rescue This past weekend was a wild one in the National Hockey League (NHL) – particularly when the Carolina Hurricanes paid a visit to the…