About Shmuel Herschberg

20 Years. $10M+ Managed.
One Obsession: Your ROI.

I'm not a typical marketing consultant. I'm an operator — someone who builds the strategy, runs the campaigns, and holds himself accountable to the same numbers you care about.

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$10M+ Ad Spend Managed

20+ Years Experience

10K+ Email Marketing Hours

100+ Brands Helped

My Story

Where technology meets psychology meets performance

I started in digital before most people had a LinkedIn profile. Over 20 years, I've watched every major platform emerge, every "game-changing" tactic rise and fall, and every algorithm update upend someone's entire business.

What I've learned: the brands that win consistently aren't the ones chasing the latest hack. They're the ones with fundamentally sound strategy, obsessive data discipline, and a creative engine that keeps testing.

That's the philosophy behind Shyn Media. The name itself comes from my children's first names — a reminder that everything I do carries real weight. This isn't just a business to me.

I've managed over $10 million in ad spend across Meta, Google, YouTube, and Native — working with brands in health & wellness, publishing, medtech, information products, and direct-to-consumer. I've built email programs from scratch that generate millions in automated revenue. I've sat at the CMO table for growth-stage companies and delivered the strategy that helped them 3x their scale.

Today, I work as a fractional CMO and performance marketing partner for a select group of brands. The ones I work best with: founders and marketing leaders who are serious about scale, willing to trust data over gut, and ready to move fast.

Core Expertise

Where I spend my hours

Not a generalist. Every discipline listed below is something I've spent thousands of hours mastering and applying at scale.

Paid Media Management

Meta, Google Ads (Search, Display, PMax), YouTube, Native. Full-funnel campaign architecture, bidding strategy, and ROAS optimization.

Email & Marketing Automation

10,000+ hours in email. Automation architecture, lifecycle sequences, deliverability systems, and revenue-focused copywriting. Platform-agnostic.

Creative Strategy & Testing

Creative briefs, A/B and multivariate testing frameworks, UGC direction, and data-driven iteration cycles that systematically improve ROAS.

CRO & Funnel Optimization

Landing page audits, conversion analysis, checkout optimization. Finding the leaks in your funnel that are costing you 20-40% of your revenue.

Fractional CMO Leadership

Strategic planning, team structuring, agency management, board-level reporting, and the cross-channel coordination that turns siloed tactics into a growth system.

Marketing Audits & Training

30,000-foot marketing audits that surface your biggest opportunities. Plus workshops and training to elevate your internal team's capabilities.

My Philosophy

The "You First" Approach

Every engagement starts with a deep discovery process. I don't run ads before I understand your business, your customers, and what makes you genuinely different in the market. Too many consultants apply the same playbook to every client. I find what's unique about you — and build a strategy around that.

This means your campaigns, your sequences, and your messaging are built specifically for your audience — not copy-pasted from a template. And it means we move fast, because discovery is thorough, not slow.

Let's Discuss Your Brand

Creativity & Innovation Applying cutting-edge approaches that work for your specific market — not recycled playbooks.

Proven Expertise $10M+ in managed spend, 100+ brands. The experience to navigate complexity without expensive mistakes.

Data-Backed Decisions Every recommendation is rooted in your data. No gut calls. No vanity metrics.

Integrity & Transparency You always know what's happening, why, and what we're doing about it. No black boxes.

Client Feedback

In their own words

Shmuel was instrumental in our hockey stick growth. His SEM strategies and email automation improvements helped us become the highest spending YouTube advertiser in the non-pharma health space. Hard working, diligent, smart, organized — he delivers.

Joe Barton

Founder & President, Barton Publishing

Shmuel knows email marketing, period. He's a total pro that understands all facets, and I rely on him to make sure my emails get the highest engagement rates possible.

Jamie Geller

Chief Media & Marketing Officer, Aish

Shmuel launched our Google acquisition marketing from scratch. His systematic approach to campaign management drove results we didn't think were achievable in our first year.

Kevin Ellis

Founder, BoneCoach

The impact Shmuel had on our subscriber acquisition goals was significant. He brought a clarity of thinking to our paid strategy that fundamentally changed our approach.

Christopher Miquel

CEO, SoVi Digital

Work Together

Let's build something worth scaling.

I take on a limited number of new clients each quarter. Book a call and let's find out if we're the right fit.

Book a Free Strategy Call

Limited availability. No pitch. No pressure.

20 Years. $10M+ Managed.One Obsession: Your ROI.