Case Studies

Real Brands.
Measurable Results.

I don't traffic in vague success stories. Here's a look at what I've actually built — the brands, the challenges, the strategies, and the outcomes.

Health Publishing · Paid Media · Email

Barton Publishing

Barton Publishing had solid products and a loyal email list — but their paid acquisition was underperforming, and their email program lacked the automation infrastructure to maximize list value. I was brought in to solve both.

I rebuilt their Google and YouTube paid media from the ground up: audience segmentation, creative testing frameworks, YouTube-specific bidding strategies, and a clean campaign architecture that could scale without margin erosion. On the email side, I implemented a full lifecycle automation system — from welcome through win-back — and drove significant improvements in open rates and per-subscriber revenue.

#1 YouTube Advertiser · Non-Pharma Health

↑ YoY Revenue Growth · Sustained Multi-Year

3× Channels Scaled Together

"Shmuel was instrumental in our hockey stick growth. His SEM strategies and email automation improvements helped us become, according to some sources, the highest spending YouTube advertiser in the non-pharma or device health space. Hard working, diligent, smart, organized — he delivers."

— Kevin Gullickson, COO, Barton Publishing

"I have worked with Shmuel for many years across multiple marketing channels... I would highly recommend him for any digital marketing initiative."

— Joe Barton, Founder & President, Barton Publishing

Health & Wellness · Google Ads · Acquisition

BoneCoach

Kevin Ellis founded BoneCoach with a clear audience and a strong product, but no paid acquisition infrastructure. I built the Google Ads program from zero — account structure, keyword strategy, landing page recommendations, and tracking architecture — and drove subscriber growth the brand had never seen in its early lifecycle.

The key was treating paid acquisition as a full-funnel problem, not a keywords problem. By connecting the ad to the landing page to the email sequence, each conversion had maximum lifetime value from day one.

Zero Built Google Ads from scratch

Full Funnel integration · Ads → Email

"Shmuel helped launch our Google acquisition marketing from scratch and drove results we didn't think were achievable in our first year. His systematic approach to campaign management is unlike anyone I've worked with."

— Kevin Ellis, Founder, BoneCoach

MedTech · Content Strategy · Brand Positioning

Vectorious

Vectorious is a medical device company with highly complex technology. The challenge: communicate a sophisticated product to multiple very different audiences — clinicians, investors, and patients — without losing technical accuracy or marketing clarity.

I rebuilt their brand messaging architecture and website copy from scratch: simplifying scientific complexity into compelling narratives for each audience segment, without dumbing down the credibility that matters to clinicians and investors.

3 Audience segments served simultaneously

Full Brand messaging rewrite

"We needed someone who could distill complex scientific material in such a way that the copy is easily understandable. Shmuel's work was smart, creative, and exactly what we needed to communicate our product's value."

— Oren Goldshtein, CEO & Co-Founder, Vectorious

Health & Wellness · Lead Generation · Email Automation

Fixing You

Rick Olderman, a renowned physical therapist and author, needed a digital marketing strategy that felt personal and authentic — not templated. I launched lead gen campaigns and built a fully automated email nurture program from scratch, taking the time to truly understand his vision before writing a single line of copy.

The result was a high-trust relationship with his audience, built on messaging that sounded like him — not a marketer. Campaigns launched fast, performed immediately, and required minimal ongoing intervention.

Full Lead gen & email automation build

Fast Launch-to-live timeline

"One of the reasons I enjoyed working with Shmuel was because he took the time to listen to what I had to say and what I wanted and worked that into his paradigm."

— Rick Olderman, CEO, Fixing You

Media & Content · Email Marketing

Aish / Jamie Geller Media

Jamie Geller runs one of the highest-traffic Jewish content and recipe brands online. With a massive email list, every percentage point of engagement improvement translates directly to significant revenue. I serve as her ongoing email marketing expert — optimizing segmentation, testing, automation, and deliverability to consistently maintain industry-leading open rates.

↑ Email engagement rates sustained

Ongoing Long-term partnership

"Shmuel Herschberg knows email marketing, period. He's a total pro that understands all facets of email marketing, and I rely on him to make sure my emails get the highest engagement rates possible."

— Jamie Geller, Chief Media & Marketing Officer, Aish

Ready for Results?

Your brand could be the
next case study.

Book an 18-min power meeting — no pitch, just a direct conversation about where the biggest opportunities are in your paid media and email setup.

Book Your 18-Min Power Meeting

Real Brands. Measurable Results.