Maximize ROAS Across
Every Paid Channel.
$10M+ in ad spend managed. I build paid media systems that scale profitably — across Meta, Google, YouTube, and Native — without the reckless growth that destroys margins.
Strategy before spend. Always.
Most brands waste the first 30–60% of their ad budget because they launch before understanding their funnel, their audience, or their creative angle. I reverse this. We build the machine before we fuel it — and the machine compounds.
Where I operate
Not a specialist locked into one channel. A multi-platform operator who knows how each channel fits the funnel and when to scale each one.
Google Ads
Search, Display, Performance Max, Shopping, and Discovery campaigns. I know the platform deeply — including how to fight waste from Search Partners, when to use PMax vs. manual, and how to read signals most managers miss.
- Paid Search (brand + non-brand)
- Performance Max architecture
- Display & Remarketing
- Shopping & PMAX product feeds
YouTube Ads
I've managed YouTube spend at a scale few consultants touch. In-stream, Shorts, and demand gen campaigns — with creative strategy baked in. I help you create the content that actually converts, not just the content that gets views.
- In-stream & Shorts campaigns
- Demand Gen strategy
- Creative brief development for video
- Audience targeting & suppression
Meta Ads
Facebook and Instagram campaigns built for scale, not just for clicks. Broad audience strategies, creative rotation systems, and a data architecture that tells you what's actually driving revenue — not just ROAS.
- Prospecting & retargeting architecture
- Creative testing frameworks
- Catalog & dynamic ads
- Attribution setup & analysis
Native Ads
Taboola, Outbrain, and programmatic native. Often the most overlooked channel for brands who've plateaued on search and social. High volume, cost-efficient, and excellent for content-forward offers.
- Advertorial & content-native strategy
- Taboola & Outbrain management
- Audience overlap analysis
- Cross-channel attribution
How I build a profitable paid media system
I don't take shortcuts. Every campaign starts with deep work that most media buyers skip — because the shortcuts are exactly why most ad accounts plateau or break.
Account & Funnel Audit
Before spending a dollar, I audit your current setup: campaigns, tracking, landing pages, and funnel conversion rates. I find the leaks first.
Audience & Offer Mapping
I map your audience segments to the right offers and angles. The wrong message to the right person converts at 0.3%. The right message at 3%.
Creative Strategy
I brief your creative team (or mine) on angles, formats, and hooks that are likely to outperform. Backed by data, not intuition.
Campaign Architecture
Clean structure: proper segmentation, bid strategies, and budget allocation. Designed to scale, not to hit vanity metrics.
Test & Iterate
Weekly testing cadence. What beats control gets rolled out. What loses gets killed. The machine continuously improves.
Scale Profitably
When unit economics work, we scale. When they slip, we investigate. I watch ROAS, CAC, and LTV — not just CPM.
"Shmuel's efforts helped us grow to become the highest spending YouTube advertiser in the non-pharma or device health space. His SEM strategies and email automation improvements drove hockey stick growth."
Kevin Gullickson, COO — Barton Publishing
Find out what your
ads are really doing.
Book a call and I'll walk through your current paid media setup — for free. Most accounts have 3–5 high-impact changes that can improve ROAS without increasing spend.
Managing $50k+/month? Let's find the leaks.