Email Is Still the
Highest-ROI Channel.
Most Brands Use It Wrong.
10,000+ hours mastering email. I build the automations, sequences, and systems that turn your list into a compounding revenue engine — not a broadcast tool you dust off when sales are slow.
Your list isn't the problem.
Your sequences are.
Most brands treat email like a broadcast megaphone. Send a promo. Wait. Send another promo. Their list slowly dies — unsubscribes creep up, open rates fall, deliverability suffers. Meanwhile, their competitors with the same list size are generating 3x the revenue. The difference is architecture.
A complete email revenue system
Not just a few welcome emails. A full lifecycle architecture that generates revenue while you sleep.
Automation Architecture
The full blueprint — from lead capture to purchase to win-back. Every trigger, every branch, every condition. Built to work without you touching it.
Lifecycle Sequences
Welcome series, onboarding, abandonment, post-purchase, upsell, re-engagement, and sunset flows. Each sequence has one job: advance the relationship.
Deliverability Systems
SPF, DKIM, DMARC, list hygiene, suppression management, warm-up protocols. Your emails won't work if they don't land in the inbox.
Revenue Campaigns
Promotional emails written to convert — not just inform. Segmented broadcasts, urgency-based sequences, and offer architecture that matches buyer temperature.
Email Marketing Audits
A top-to-bottom review of your current program: open rates, click rates, automations, deliverability health, and missed revenue opportunities.
A/B Testing & CRO
Subject lines, preview text, CTAs, send times, layouts, copy length. Systematic testing that compounds — I've seen a single CTA change drive 371% more clicks.
I work in your platform.
Not the other way around.
I've built high-performing email programs on ActiveCampaign, Klaviyo, MailerLite, GetResponse, ConvertKit, HubSpot, Infusionsoft, Ontraport, and more. If your platform can automate, I can architect it.
Want to switch platforms? I can map your current system, rebuild it on the new platform, and migrate without losing your history, subscribers, or revenue. Clean migrations — no chaos.
Discuss Your Email Program"Shmuel Herschberg knows email marketing, period. He's a total pro that understands all facets of email marketing, and I rely on him to make sure my emails get the highest engagement rates possible."
Jamie Geller, Chief Media & Marketing Officer — Aish
23 Email Marketing Tips
The exact tactics I use to improve open rates, clicks, and revenue for every new email client. No theory — just things that work in the inbox today.
What is your email list
actually worth to you?
Book a call and let's do a quick audit of your current email program. Most brands are leaving 40–60% of their email revenue on the table. Let's find yours.
Platform-agnostic. No pitch. Just an honest assessment.