insights

Business insights and articles written by our team of world-class professionals

Performance Max Channel Performance Reporting: It’s About Time!

May 5, 2025

Google’s new Performance Max channel performance reporting update finally gives marketers the clarity they’ve needed to optimize smarter.

Navigating a sea of data points is the key to a successful PPC strategy.

Is Google Wasting Your Money? Google Search vs. Search Partners PPC Performance

February 27, 2025

This article dives deep into Google Search vs. Search Partners PPC Performance. We’ll uncover how to leverage both platforms for maximum return while avoiding costly mistakes.

Discover a Winning Google Ads Strategy

February 16, 2025

Unlock your Google Ads potential with these proven strategies. Learn how small, strategic steps can revolutionize your campaigns.

Football meets data: Lessons in split testing

Lessons in Split Testing Campaigns via the College Football Playoffs

January 12, 2025

This year’s expanded college football playoffs offer surprising insights for marketers about split testing. Learn how embracing “underdogs” and expanding your testing can lead to unexpected marketing victories.

A mirror-image, two-list email marketing segmentation strategy.

Email Marketing List Segmentation Strategy: Double Your Engagement

January 2, 2025

An effective email marketing list segmentation strategy is the cornerstone of successful email marketing.

Get Cleaner Campaign Data with ActiveCampaign BotSense

October 6, 2024

ActiveCampaign BotSense helps marketers filter out fake bot clicks and opens from their email reports. This ensures that your campaign data reflects real human interaction, improving marketing decisions and conversions.

Measuring Success for YouTube Conversion Tracking

September 9, 2024

Unlock the power of YouTube ads with robust conversion tracking. Learn how to measure success, understand attribution, and maximize your ROI.

Top Newsletter Tips: The Ideal Length of Your Email Marketing Newsletter

July 11, 2024

By following these insights and continuously testing your strategies, you can create top newsletters that resonate with your audience and drive higher engagement. For personalized advice and strategy development, don’t hesitate to reach out for a free consultation. Let’s work together to make your newsletters the best they can be.